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The Blogger Genius Podcast with Jillian Leslie

Nov 20, 2019

As bloggers, we are always looking for new ways to add income streams to our businesses. Sponsored posts are a popular way to do just that.

But first, if you haven’t joined my Facebook group, I want to encourage you to do that today! Every Monday at 3:00 EST, I go live in the group to talk about that week’s podcast episode. 

I go over the highlights, what I learned, and what I think it’s important for you all to take away from the discussion. It’s a great place for you to ask questions and to share your knowledge with others. I hope you’ll join me!

Now, if you’re ready to learn how to make the most from sponsored content, you’re going to love this episode.

My guest, KariAnne Wood, is the creator of the blog, Thistlewood Farms. KariAnne works with over 50 sponsors per year on her blog, so she knows all the ins and outs of sponsored content and partnering with brands!

KariAnne shares that working with sponsors is all about building relationships and creating win/win situations. 


  1. Build a relationship of trust with your audience so that you know what brands you should be pursuing. Only work with brands that your audience will find helpful or pertinent. 
  2. Take the time to fully research a brand before reaching out to them. Share what you know about the brand in your pitch along with information about your audience.
  3. Keep your rates flexible so that you have room to negotiate.
  4. Think of other things you can sell to brands, such as specific and timely knowledge of social media features. 

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Read the podcast transcript for “How to Work With Brands from a Blogging Expert”