Jan 8, 2020
If you think that niching down
cuts into your earnings, think again. We're talking about how to
easily profit from your niche.
As you know, I’ve been a
proponent of niching down for a long time. And if you still aren’t
sure that the “riches are in the niches,” this episode is sure to
change your mind.
My guest, Tamara Bennett, has
built an empire with her site, Southern
A-Door-nments Decor. You
will be inspired as you hear how Tamara has built her business by
teaching people how to paint door hangers.
But first, if you haven’t
joined my Facebook group, I want to encourage you to do that today!
Every Monday at 3:00 EST, I go live in the group to talk about that
week’s podcast episode.
I go over the highlights,
what I've learned, and what I think is important for you all to
take away from the discussion.
How to Find Your Niche
Have you ever gone to a direct
sales party in someone’s home?
I’m sure most of you have. But,
did you ever think of starting your own style of the in-home party?
That’s exactly what Tamara did!
She began by hosting painting
parties in her home while her husband was deployed. But when he
came home, she felt the need to discontinue the parties she was
having at home.
However, she missed the
camaraderie of the other women so much that she decided to offer to
do the parties in the homes of others.
She would allow the hostess to
paint her project for free and the guests each paid a fee for all
of the materials needed to create their own personalized door
Word spread quickly as the women
began hosting parties for their own friends.
Using Facebook Live to Grow Your Business
Tamara admits to being an early
adopter of new technology, so when Facebook started, it was no
She decided to do a live video
while she created a bow for one of her door hangers from the
The live videos quickly became
almost addicting for Tamara. She loved the fact that she could be
at home, working on her crafts, but still be carrying on
conversations with friends who were watching.
She quickly began painting door
hangers on Facebook lives.
She figured people would like to
see the process, and again, it provided her with that sense of
community that she longed for.
Creating a Membership Site
Tamara noticed that her audience
was divided into two segments: those who wanted to learn to paint,
and those who just wanted to watch.
Tamara built her membership site
to help the audience that wanted to learn more in-depth painting
People were already asking
questions and Tamara was teaching as best she could during a
Facebook Live, but she realized there were better platforms to
teach her audience.
A few days before she launched
her membership site, she began doing Facebook Lives every day,
talking about the new site and all the benefits of
When she officially opened the
site a few days later, 407 people joined
407 people. As soon as the site was
Organic Facebook Growth
When Tamara started her Facebook
Live videos, she had around 2,500 followers.
A year later Tamara had 5,000
followers, without running any Facebook ads. And that’s when she
hired a coach to help her continue to grow her page.
The main things the coach told her were to be consistent
with her videos and to show her face in every
Scaling A Business Using Facebook Ads
Tamara hired her business coach
when she had 5,000 Facebook followers, in August of
By January of 2018, Tamara had
7,500 followers on her page.
At this point, Tamara hired
someone to manage her Facebook ads.
After four months of running
Facebook ads, she had 15,000 followers. She doubled her followers
in just 4 months.
Today, Tamara has 103,000
How to Build a Team
As your business grows, you get
to a point where you simply can’t do everything
Tamara now has a Director of
Operations. She helped build Tamara’s website, manages the
membership site, and she is also responsible for delegating tasks
to other team members.
The beauty of an operations
manager is that it frees you up to focus on those tasks that have
the biggest ROI, rather than spending your time micromanaging your
Tamara also has a social media
assistant who manages her Facebook ads, and who helps to create and
manage the content for Facebook and Instagram.
Adding a Blog to Your Business
One of the things I found
fascinating about Tamara’s story is that she has only recently
added a blog to her offerings.
She and her team are posting to
the blog a few times a week, focusing on content that is relevant
to people who are interested in painting door
It may seem counter-intuitive to
start a blog after your business is successful, but your social
media posts don’t stick around like blog content does.
It’s difficult to go back and
look at past content on social media, whereas on a blog, it’s easy
to access previous content.
Stay in Your Lane
One of the things that Tamara
struggled with when she first started was comparing herself to
Her advice to anyone starting a
blog or online business is to not worry about what the competition
The moment she decided to focus
on her community, and on the path she was taking was the moment
everything changed for her.
We all have an innate need
for community, so I want you to think about your own business and
figure out how you can create that sense of community for your
I’m building a community in
my MiloTree Mastermind Group
on Facebook. If you aren’t a
member, please come over and join us!
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