Jan 22, 2020
Do you want to learn how to build a seven-figure business
teaching something you already know?
If so, stay tuned to hear my
conversation with Luisa Zhou about how she built her business teaching
people how to quit their day jobs.
Luisa shares the failures she
experienced when building her business, and how much time it took
her to figure out what she was going to offer her
She also shares how she got
started, and her decision to serve her people without worrying
about how pretty everything was at the beginning.
But before we jump into my
conversation with Luisa, I wanted to let you know that we have
rolled out a brand new service here at MiloTree called
We know that blogging can be
a great way to start your online business, but we also know that it
can be really challenging if you don’t have a lot of technical
I’m so fortunate that my
husband, David, is very gifted in the tech space, but I can tell
you right now, I would be stuck more than I care to admit without
Our new service will have
your WordPress blog up and running in a jiffy.
We will help you purchase
your domain name and hosting, set up your secure site, optimize it,
and we will also provide technical support afterward so you can be
free of fear.
2020 is a great time to make your dream of owning an
online business come true, so what are you waiting
over to MiloTree BlogStart today and
sign up to get your blog up and running!
Now, on with the
Learning from Your Mistakes
Luisa had been trying to start
her own business for several years before she began to build the
one that would ultimately allow her to quit her 9-5.
Learning what works and what
does not work early helped Luisa launch her business successfully
once she knew what she wanted to offer the world.
One of Luisa’s biggest mistakes
was not getting to know her audience before she started trying to
sell her knowledge.
A second mistake was making a
beautiful site but not working to get traffic to her page or
building a connection with her audience.
Once Luisa began doing things in
the right order, she was making six figures in less than 4 months
because she had learned what worked and what
That was only possible because
of the past 3 years of failures Luisa had gone
Failure is not a setback, it’s a
lesson on how to move forward.
The Need for Flexibility
After those four successful
months, Luisa left her day job to focus on a Facebook ad coaching
business she was building.
But Luisa began getting
questions on how to build a business while still employed in a
After getting all of those
questions, Luisa realized she could take the opportunity to coach
people on how to start their own businesses.
Luisa didn’t start out with a
plan to coach others, but when the opportunity presented itself,
she knew she had the skills and experience, so she thought, why
If you hold too tightly to your
dreams and plans, you could potentially miss huge opportunities
that might not fit in with your plan for the moment, but could
ultimately prove to be more lucrative and more
Creating A Group Program
When people started reaching out
to Luisa about building a business and leaving their jobs, she
already had experience creating a new business.
So, Luisa worked with a few
clients before ultimately deciding to create a group
A group program is a hybrid of a
course and a coaching program. There is course content, but it’s
not completely self-paced. Luisa also comes in and answers
questions, holds coaching calls, etc.
Luisa created the content as she
went along. The questions and comments she received each week
helped her form the content for the next week.
The people in Luisa’s group were
shocked that she somehow always answered the questions they were
going to ask. It was because she listened and learned what her
Luisa also made sure that she
was involved personally with everyone in her group. Reaching out to
the ones struggling, messaging them, having calls, and investing in
everyone who was part of her group.
Scaling The Business
After the huge success of her
first group program, Luisa built up more content to be able to
offer a larger, six-month group program.
She knew the number of people
she needed in order to make X dollar amount because she had been
experimenting with smaller groups.
She invited more customers this
time around and increased the price of her program, and she had a
Luisa used a combination of
Facebook, Periscope, and webinars to get clients for the new
group. She created a 5-day challenge to pique interest and drive
She took the income number she
wanted to reach and worked to drive that many sales for the group
program. And she hit it with a $100K launch.
Luisa took many courses over the
years as she prepared to start her own business.
When she became successful, she
hired coaches of her own.
Luisa knew that she needed to be
willing to learn anything necessary to run her
Even if you don’t use the
strategies that you learn, you will broaden your perspective and
have ideas that are not your own.
It can be hard to invest in
something and only get one piece of the puzzle you need. Luisa was
often discouraged by learning all the things she didn’t know she
needed to know.
Focus on One Product
Some people want to sell
everything under the sun, and this simply doesn’t work.
The work that goes into building
your knowledge, building the product, gaining an audience, and
earning testimonials is incredibly time-consuming.
And you must do this for every
service you want to offer.
Once you’ve built a product,
focus on making sales rather than always having to build the next
You’re going to be learning as
you go, so spend your learning time fine-tuning what’s already
working for you.
Biggest Next Step
If you want to quit your 9-5 and
be a successful entrepreneur, this is what you need to
- Figure out what you have to
Luisa says you can’t just offer
anything and expect to replace your income. The best thing you can
offer is some kind of premium consulting or
If you are selling your
knowledge for $1K per client, you will be able to support yourself
in quitting your regular job.
If you are selling a $100-500
course, you must sell many, many of them before replacing the
income of a steady job.
- Once you know what you
can offer to the world, focus on going out and connecting with
Figure out where your potential
clients may be online. Find them and mark on your calendar when you
will take the time to connect, share value, and engage with
After a couple of weeks, people
will begin recognizing you and you can offer free coaching
After the call, you can pitch
what more your clients can get from you for a fee.
Once you have three to five
clients, you can start getting testimonials, and figure out the
best way to help others.
- Use the revenue you’ve
made to set up your website so you can reach the audience you know
you want to reach
- Set up an email list for your
After this, go back to focusing
on getting potential clients.
The key here is to do the things
that move the needle and stop doing the things that don’t matter.
Connecting with people is the thing that moves the needle more than
If you don’t make connections
with others, you will never build a successful business.
Luisa has a free offer for my listeners so be sure to grab that and
get started building your own successful business!
And while you’re over there, be
sure to check out her blog. She has a ton of great articles and
amazing content to help you grow.
Try the MiloTree pop-up app on
your blog for 30 days risk-free!
Let your MiloTree pop-ups help you get to that next level by
turning your visitors into email subscribers and social media
followers on Instagram, Pinterest, Facebook, and YouTube.
Sign up today!
Install your MiloTree pop-ups on your site in under two
Sign up for MiloTree now and get
your first 30 DAYS FREE!