Feb 12, 2020
Do you struggle with knowing how
to write successful blog posts today? How about how to constantly
create new content and still do all the other things that blogging
If you are curious about ads or
systematizing your content creation, you’re going to want to listen
to today’s conversation with Amber Bracegirdle.
But first, I wanted to share
something with you. My husband and business partner, David, and I
have noticed something; a lot of the listeners of this podcast want
to start an online business or a blog, but they have no idea where
So, if the tech required for
starting a blog has been holding you back, I have great news for
MiloTree is now offering
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to see how we can help
We know how overwhelming it
can be to start a business if you’re not
That’s why we decided it was
time to help people get over the hump of getting their blog set up
so they could move on to creating content, serving their audience,
and developing products.
If you’re ready to make 2020 the year you finally
start that business or blog you’ve been dreaming of for a long
time, let us help. Head over to MiloTree/BlogStart
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We can’t wait to see what
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Amber Bracegirdle is one of the
founders of MediaVine, an online ad network. Many of our listeners
use MediaVine on their blogs for ads.
In this conversation, Amber
shares how Mediavine came to be a business, her system for creating
great content, and what the future holds for publishers and
I think you’re going to love
this episode, so let’s get to it.
Qualifications for MediaVine
There are many different ad
networks that bloggers can work with and they each have their own
Mediavine requires you to have
at least 25,000 sessions, not pageviews, in a 30-day
They prefer to work with
bloggers who target audiences from mostly English-speaking
countries because that is where you are going to make the most
The other requirements are that
you must post long-form content, your site must be at least 3-4
months old, and you must be in good standing with Google
Creating Unique Blog Content
In today’s world of blogging,
you have to differentiate yourself from other bloggers. Finding
ways to stand out from the crowd is a good thing.
If you’ve been blogging for
several years, as Amber and I have, you may have an idea of what a
blog post is “supposed” to look like.
You start with your topic,
create long-form content around that topic, and at the end of the
post, you give your reader a call to action.
Unfortunately, that’s where most
But there are so many other
types of content that will allow your blog to rank higher in search
great way to use your own content, and incorporate content from
other bloggers as well, is to do round-up style
posts. Round-ups are
lists of posts all revolving around a certain
you want to increase the traffic to your site, create content
that answers specific
questions. People go
to Google to ask questions and Google then sends those people to
articles that answer their questions.
- The key here is to create different
types of content (lists, DIYs, recipes, how-tos) aside from what
you think of as basic blog content.
Venture out from the type of
post you’ve always created and try a list or answer some common
Keyword Research to Rank in Google
Back in the early days of
blogging, bloggers could write about whatever they wanted. If I
wanted to try a recipe for dinner, I could snap a few photos and
write about how I made the recipe and whether or not my family
Blogs are no longer merely
online journals of your daily life. Nowadays, bloggers have to be
much more strategic about what they write about and
how they write about it.
And that’s where keyword
research comes into play. Knowing what your audience is searching
for is going to grow your traffic as you provide answers to their
Be strategic about how you cover
every aspect of a topic, with a different problem and answer in
every post. And be sure to include links in each post to the other
posts on that topic.
Multiple Blog Audiences
You don’t have to put your
content out to every audience you have, but it is on your site for
the person who’s going to ask that question and need your
You have multiple audiences and
you can cater to the different people coming to you from all over
Someone coming from Pinterest
wants something different than someone coming from
Be strategic about who you are
writing your content for, and how you can reach everyone from every
walk of life. This helps you avoid burnout as you create different
forms of content rather than always having to create something new
The Importance of Video as a Blogger
Video is growing in popularity
and in importance.
It’s great for your site’s SEO;
it’s great user experience; it’s huge for your
Just as an example, the CPM,
(or cost per 1K ad impressions) for video ads in 2019 was $19.
Whereas the CPM for display ads was $2-3.
The only problem with video is
there isn’t enough video content to meet the demand for
From the beginning, Mediavine
has been interested in giving the reader what they want, and in the
process, they gave the advertisers what they wanted as
If you’re ready to start working
with Mediavine, you can contact them at Mediavine.com, and listen to Amber’s podcast at
Theory of Content.
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