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The Blogger Genius Podcast with Jillian Leslie

Jan 27, 2021

In this episode, we're talking about how to launch a successful course through trial and error.

This is my Part 2 Blogger Genius Podcast interview with HollyAnne Knight from String & Story. If you haven't listened to Part 1, I recommend you do that first.

In Part 2, HollyAnne shares how she honed in on free motion quilting as her quilting niche, then how she created her first course teaching quilters. And the course was a success.

But the story doesn't end there. HollyAnne struggled launches her course for the second time. So she had to take a step back and figure out how to put all the pieces together for it work.

It was a lot of trial and error. But she ultimately figured out how to build out each piece, and her business exploded. Her last launch brought in $100k. And for HollyAnne, this is just the beginning.

You'll definitely want to listen to this episode because HollyAnne shares her content strategy, social media strategy, email marketing strategy, and course launch strategy. If you want real takeaways, don't miss this episode!

Show Notes:

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