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The Blogger Genius Podcast with Jillian Leslie

Jun 22, 2022

What Is this new SEO surround sound strategy? I’ve got my good friend, Alisa Meredith, back on the show to talk about it.

Alisa now works at SEMrush, a tool used by online businesses for SEO and content marketing.

The "surround sound strategy" is all about being where the conversation is already happening in your niche.

You can use SEMrush to help you find opportunities, or you can DIY it yourself.

The goal is to look for roundup content published by other blogs or websites about your niche that might mention your competitors, but not you. Then your job is to see if you can reach out to get yourself added.

Ask yourself... Where are people already talking about what you talk about, and how find more ways to get in front of them?

Show Notes:

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