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The Blogger Genius Podcast with Jillian Leslie

Sep 28, 2022

In today's episode, Jessica Holmes, from the dessert blog, Sweetest Menu, shares her 9 copywriting secrets to write successful blog posts.

Before becoming a professional food blogger, Jessica was a copywriter, so she knows what she's talking about.

In the episode, we discuss:

  • How Jessica finds the most engagement by sharing her baking "fails" with her audience
  • How she doesn't always rely on keyword research when deciding what recipes to create
  • How she is uncomfortable with people thinking of her as an influencer
  • And why she thinks writing is one of the most important, but most overlooked, skills a successful blogger needs

If you want to write better blog posts, that your readers will enjoy, definitely listen to this episode.

Also, because I am #buildinginpublic, I wanted to give you an update on MiloTreeCart.

This is the payment tool we've just rolled out to help you bloggers and creators sell digital products to your audience with ease. So, these are things like digital downloads, and paid workshops and memberships and coaching and courses.

And I'm excited to announce that I am hosting a paid workshop for $10 on Zoom on October 6 at 1pm Central Time.

And I am going to show you how to build your digital product empire because the goal is to find something that connects with your audience, where they will pay you for whatever this product is.

And then you stack products on top of it. So, if you have an audience I recommend you start directly to them or you are leaving money on the table.

So, please sign up, go to and I will be offering MiloTreeCart at a very discounted price. And if you buy it, you will get your $10 back. So again, .

Show Notes:

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Imagine a world where growing your social media followers and email list was easy…

If you are looking for ways to grow your community whether that be email whether that be social media, right now head to install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!