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The Blogger Genius Podcast with Jillian Leslie


Apr 24, 2024

Today I delve into the world of Pinterest marketing. I'm Jillian Leslie, the host of The Blogger Genius Podcast and co-founder of MiloTreeCart, and today I'm excited to share the insights from my recent conversation with Kayla Watkins, a Pinterest marketing expert who specializes in helping bloggers amplify their organic traffic and monetize their content.

The Ever-Evolving World of Pinterest

In the digital age, staying ahead of the curve is crucial, and for niche bloggers, the recent Google updates have been a game-changer. As someone who's passionate about helping fellow bloggers diversify their income streams, I've seen many turn to selling digital products as a viable option. In fact, I offer a free 20-minute digital product strategy call to help develop a digital product strategy and share best practices for monetization success.

During my chat with Kayla, we explore the current trends in Pinterest marketing and how to make the most of this visual platform. Kayla's expertise in crafting effective Pinterest strategies to increase pageviews is invaluable, especially for bloggers in the food, fashion, beauty, and lifestyle categories.

Show Notes:

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The Art of Pinterest Optimization

Pinterest is more than just a collection of beautiful images; it's a search engine marketing tool that requires a keen understanding of keyword research, content optimization, and pinning strategy. Kayla emphasizes the importance of finding the right keywords so you can create fresh pins to pin to your relevant boards, and updating existing blog content to stay relevant and maximize engagement.

She also shares her approach to content scheduling and distribution, recommending tools like Tailwind to schedule pins and Canva for designing eye-catching Pinterest pins. Kayla's advice on pin design, Pinterest boards, pin titles and descriptions is clear: keep them concise, informative, and keyword-rich to resonate with Pinterest users.

The Long Game: Building Sustainable Traffic from Pinterest

One of the most striking points Kayla makes is the long-term nature of Pinterest traffic. Unlike the instant gratification of platforms like Instagram, Pinterest rewards patience and persistence. It's about trial and error, refining strategies over time, and understanding that significant results may take months to materialize.

Kayla also touched on the future of Pinterest, predicting a continued focus on e-commerce. She encourages businesses to align their strategies with user behavior on the platform and to consider Pinterest ads to amplify viral content and evergreen posts.

Leveraging Pinterest for Long-Term Stability

Pinterest stands out as a social media platform that drives traffic to blogs or websites, offering a level of stability and control that's hard to find elsewhere. Kayla contrasted this with the fleeting nature of success on other social media platforms, highlighting Pinterest's role as a reliable partner in a business's long-term strategy as long as you understand the Pinterest algorithm.

Repurposing Blog Content for Maximum Impact and Pageviews

During our conversation, Kayla shares a personal success story about repurposing her Instagram content on Threads, the new social media platform by Instagram. By translating her most saved Instagram posts to fit the Threads format, she's seen a significant increase in engagement and email subscribers. This strategy has proven to be a game-changer, allowing her to insert her expertise into relevant conversations and grow her community.

Key Takeaways and Next Steps

My biggest takeaway from this enlightening discussion is the importance of a comprehensive Pinterest marketing strategy. It's essential to have a defined blog niche, solve problems for your audience, and incorporate relevant keywords into your content. Remember, Pinterest is a marathon, not a sprint, and it rewards those who are consistent and strategic in their content creation.

If you're looking to diversify your income and drive traffic to your blog, consider leveraging tools like MiloTreeCart to sell digital products and create sales pages with ease. It's an excellent way to start monetizing your content and expanding your revenue streams.

I hope you've found this blog post informative and inspiring. If you're enjoying the insights shared here, please consider leaving a rating on iTunes. Your feedback helps me continue to bring you valuable content and expert guests. I look forward to connecting with you again soon.

MiloTreeCart, the Easiest Way to Sell Digital Products

I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.