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The Blogger Genius Podcast with Jillian Leslie

Jan 31, 2024

Today I delve into the evolving landscape of content creation, blogging, and digital marketing and why your "vibe" has never been more important.

Facing the competition from AI-generated content and the possible decline of ad revenue due to the phase-out of third-party cookies, I propose a strategic pivot for content creators toward selling "who you are," not just the information you put out.

This is why I emphasize the importance of starting to sell digital products and services directly to audiences as a sustainable income source in 2024.

Show Notes:

Selling Your "Vibe," Not Your Content

Also, I'm talking about the concept of selling your 'vibe'—a unique blend of personality, energy, humor, and worldview—rather than just information. I argue that in an AI-dominated landscape, the human touch becomes invaluable.

I share my personal journey with Instagram Reels, describing how I us them to convey my vibe and connect with my audience. I leverage tools like ChatGPT to streamline content creation, demonstrating the synergy between human creativity and AI.

I also discusses Kevin Kelly's "1000 True Fans" concept, encouraging creators to focus on building a small, loyal audience rather than chasing massive traffic. This approach, I argue, can lead to significant income when fans are offered valuable products.

Emphasis on Human Connection and Email Marketing

Emphasizing the importance of email marketing, I advise creators and bloggers to nurture their email lists, viewing them as a direct line to their audience's 'living room'. I advocate for authenticity in email communications, as it's an effective channel for selling and building relationships.

Remember, embracing change and putting oneself out there, despite potential discomfort is the way to go.

Get a Personalized Digital Product Action Plan

And MiloTreeCart as an accessible and efficient solution for creators looking to sell digital products, contrasting it with more complex platforms. I invite listeners to a free call to discuss digital product strategies.

If you want to talk about your digital product strategy, I would love it if you jumped on a free 20 minute call with me. It's no hard sell.

It is really to talk through what you want to build. I'll give you some ideas for your digital product strategy. I'll share with you how others are having success. I'll show you MiloTreeCart. You could see if it's a good fit for you, but truly, I am here to help all of us make this transition into this new world. If you want to get on a call with me, just go here to book a session.