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The Blogger Genius Podcast with Jillian Leslie

May 15, 2024

Today I'm diving deep into the ever-evolving landscape of SEO and content creation. I'm thrilled to share with you a treasure trove of insights from my recent conversation with SEO expert and DJ, Lily Ray.

The Quest for Diverse Income Streams

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Show Notes:

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The SEO Landscape: Decoding Google's Algorithm Updates

In this episode, we delve into the recent Google algorithm updates that have sent shockwaves through the blogging community. Lily Ray, a seasoned SEO strategist, sheds light on what Google is seeking and how to adapt to these changes. We discuss the importance of expanding your digital footprint, embracing platforms like YouTube, and creating content that resonates with your audience and Google's algorithms.

Deciphering Google's Current Mindset

Google's recent updates, particularly the Helpful Content Update. (HCU), have targeted specific types of content, emphasizing expertise, authority, and trust. Lily emphasizes the importance of understanding that these cycles of updates are not new and that recovery from such hits can take time. She encourages publishers to look beyond SEO and consider building a brand that engages with audiences across various platforms.

The Plight of Niche Bloggers

The impact of Google's updates on niche bloggers can be devastating, as seen with a Trader Joe's enthusiast who lost significant traffic overnight. Lily advises affected bloggers to diversify their content and presence, such as starting a YouTube channel, lean into food blogging, or exploring other social media platforms like Pinterest for traffic. This approach can help break free from the patterns that led to being grouped with negatively impacted sites.

Embracing AI in Content Creation

The rise of AI in content creation presents both opportunities and challenges. Lily cautions against mass auto-generating content, which goes against Google's guidelines. Instead, she suggests using AI tools judiciously to enhance the content creation process while maintaining originality and value.

Final Thoughts and Resources

As we conclude our interview, I invite you to revisit the basics with my updated blog post checklist, designed to ensure your posts are thorough and engaging. Download it at and continue building the blog and business of your dreams.

Join me on this adventure as we navigate the tides of SEO, learn from the experts, and embrace new strategies to thrive in the digital world. Stay tuned for more insights and inspiration on the Blogger Genius podcast.

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MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

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