Oct 16, 2019
YouTube has a huge presence online today, and it’s not just for
watching videos anymore. YouTube is actually the second largest
search engine in the world, right behind Google. So don't avoid
YouTube. Learn how to use YouTube to market your business
successfully!
With 3 billion searches per month, if you aren’t taking
advantage of YouTube, you might want to consider learning how you
can use it to grow your business.
Nate Woodbury, founder of Be The Hero Studios, helps business
owners create YouTube channels, not merely to call themselves
YouTubers, but to grow their businesses and sell
products.
He shares a lot of great strategies and tactics with us today.
Even if you have no YouTube experience, I promise, you will learn
something that you can apply to your own business.
Can Beginners Compete With Existing
YouTubers?
The big difference between starting a YouTube channel today vs.
when it first came out is that now you must have a
strategy.
It is no longer enough to create videos and put them out there.
You will not gain a big following by simply doing that.
YouTube requires a lot of the same strategies as any type of
entrepreneurship. You need a large dose of stick-to-it-iveness and
tenacity. You have to focus on creating quality
content.
Nate has his own personal YouTube channel
dedicated to teaching others how to make a YouTube channel
thrive.
Creating YouTube Content With
Keywords
It’s important to do keyword research before you begin
filming because it’s much harder to go back and find keywords to
fit the content you’ve already created.
Go deep, find very specific questions that people are searching
for the answers to, and create videos that answer those
questions.
SEMrush has a tool called
Keyword Magic Tool, which is what Nate recommends to find the
most effective keywords and phrases to gain traffic.
For someone serious about doing a daily YouTube channel, you can
pay for a subscription to SEMrush for a month or so, and then
cancel it.
Here's what you do: Look up a keyword and all your results will
pop up. Then hit a button that says “Questions.” When you hit that
button, it shows you the questions around that keyword people are
asking.
Nate recommends picking questions that have between 10 and 100
searches per month.
The Power of Keywords for Gaining Traffic on
YouTube
If you are doing videos this way, you will have a smaller
percentage of viewers, but they will watch your video all the way
through because it is specifically tailored to their
needs.
The YouTube algorithm is going to see that it is a
well-performing video with a high watch-through rate, and will
promote your video for you.
This is the best way to get your YouTube channel started and get
traction on Google, as well.
*Looking up specific keywords also works if you are a
blogger looking for content to write about.
Technical Strategies for Videos
Nate says don’t stress about overall production quality, but
rather, focus on content quality. You don’t need
an expensive camera to do YouTube videos.
Lighting is the most important piece to think about when
videoing your content. Simply film a selfie video facing a window,
and as long as you’re delivering high-quality content, people are
going to love it.
Nate plans his videos to be 10-12 minutes. Keep in mind, the
longer people watch your video, the more YouTube will promote
it.
Let your audience know beforehand what your video is about and
what you’re going to cover. This tells your audience that watching
through to the end is worth it.
And then, instead of summarizing your video at the end, direct
your audience to another video that will be related to the topic of
this video.
Monetizing Your YouTube
Channel
Ad revenue can become a livelihood but you need millions of
views to earn big bucks from YouTube. Normally your YouTube income
will just be the icing on the cake of your other incomes.
If you have a huge platform on YouTube and high-quality videos,
YouTube will promote your videos because YouTube wants to make
money, and therefore, you will make money.
It takes time, you have to be able to wait until you have a big
enough audience to sell your products.
Once you have thousands of followers, and once you are a YouTube
partner, you can get your website approved to be able to guide
followers off of YouTube to your personal site for sales.
One-third of Nate’s links on his videos lead to his personal
website, one-third go to other YouTube videos, and the final third
lead to social engagement.
How Many Videos Per Week?
You can succeed on YouTube at a gradual pace of one episode a
week.
However, YouTube does like it when you post five or more
videos a week. Think about it; they want people to come
back to the platform every day for videos.
Nate went from 500 views per day for one video a week, to 10K
views a day for five-plus videos a week, in just four short
months.
There are four ingredients to ensure that you get as many views
as possible for your videos:
- Keyword research
- 10-12 minute videos
- A 45% viewer retention rate
- Patience for 4 months
YouTube Thumbnails
Thumbnails have become more and more important because people
see so many videos in a search result, and you want your thumbnail
to stand out.
To figure out the best type of thumbnails to use, you’re going
to have to test your ideas. TubeBuddy has an AB split
test that you can use to see how your thumbnails are working
comparatively.
Don’t repeat the title of your video in your thumbnail. Use that
text to build curiosity and pique the searcher’s interest. The word
"clickbait" can have both good and bad connotations, so use your
text carefully and if you can deliver on your text, do
it.
If you want to start a YouTube channel, let’s review what Nate
talked about today:
- Use keywords and do keyword research
- Make tons of videos
- Go for a length of 10-12 minutes
- Optimize your thumbnail so people will be intrigued and
click
- Plan a CTA
Building a YouTube channel is strategic but it is not rocket
science. You need the nuts and bolts in place and once you have a
solid foundation, you continue to build, build, build!
Nate has a special offer for my Blogger Genius listeners; if you
go to his website at Be The
Hero Studios, you can grab his step-by-step blueprint for doing
keyword research before filming.
Have you built a YouTube channel? If so, share your best tips
and tricks with us. Let us know what has worked for you and what
hasn’t.
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TIMESTAMP
- Intro
- 5:58 Can Beginners Compete With OG’s?
- 8:47 Creating Content With Keywords
- 13:35 The Power of Keywords for Gaining Traffic
- 22:31 Technical Strategies for Videos
- 29:12 Monetizing YouTube
- 36:42How Many Videos Per Week?
- 42:08 Thumbnails
TOP 4 TAKEAWAYS
- YouTube is the second-largest search engine in the world, so if
you aren’t taking advantage of that to grow your business, you
should consider starting a channel.
- You absolutely must do keyword research before filming videos.
Our favorite keyword research tool is SEMRush. (Do you have an
affiliate link for SEMRush?)
- Expensive equipment isn’t everything but lighting is, so film
all your videos facing a window with daylight streaming in.
- You won’t get rich quick on YouTube, but if you’re willing to
be patient, it can become a valuable income stream.
