Oct 23, 2019
As bloggers, it can be tricky to know how to use ads on your
site, what ads you should use, and what types of content will bring
you the most ad revenue.
So let's explore how to increase your income with online
Ad income is beneficial for bloggers because it’s passive
income. I am a huge believer in finding ways to grow your income
without increasing your workload.
The ad company we use on our site, Catch My Party, is Ad Thrive,
and it’s been a great fit for us. AdThrive is a premium ad
My guest today is Paul Bannister, Executive Vice President at Ad
We talk about what a company like Ad Thrive is looking for in
terms of its bloggers and publishers, why ad revenue is important,
what kind of content will grow your traffic, and the latest trends
in the online ad business.
If you are a blogger who wants to learn more about using ads, I
think this episode will be a great tool for you!
What You Need as a Blogger to Join Ad
Paul and his company look for bloggers who have original
content, a clean site, and who view their blog as their business,
not a hobby.
They want bloggers with a good history of content and a strong
Ad Thrive has minimum monthly page views of 100K in
order to consider working with a blogger.
If you are getting more than 100K page views a month, it will be
evident that your blog is more than a hobby to you.
How Digital Ad Agencies Work
There are various types of ad networks. Some focus on connecting
as many bloggers to brands as possible.
There are other ad agencies that want to focus on a specific
niche, such as healthcare.
Using Google AdSense can be nice since they are a big name and
you can easily add ads to your site even if your blog is small.
As your blog gets bigger, an ad network like Ad Thrive can bring
in ad agencies from all across the industry, not just
Ad Thrive makes their business decisions based on what is best
for the bloggers they work with.
Can You Make a Living Off of Ads on Your
If you are a blogger with 100K page views, you are not going to
be able to quit all your other jobs and live off your ad
Not only is it not feasible, but Ad Thrive is big on their
publishers having several different revenue streams.
It is always a good idea to have several sources of income, no
matter where you are in your blogger stage. Ads can be a big part
of that revenue, but you need something to fall back on should your
ad revenue dry up.
Your niche will also affect how well your ads do. Travel and
personal finance are great niches for ad income.
How to Grow Blog Traffic
Traffic is crucial to ad income, because the more traffic you
have, the more ad income you earn.
But we all know that growing traffic isn’t easy these days.
*(Which is why you need a tool like MiloTree!)
The best way to grow your blog traffic is to be great at
something. If you understand Pinterest and do really well marketing
your blog there, keep it up. If email is your jam, use your email
list to the best of your ability.
Focus on what you’re best at and stay in that space for a
Site Speed Matters
Sire speed matters, particularly for SEO. Anything you add to
your blog is going to affect your site speed.
You should have the overarching view of, “What is on my page and
how is it serving my audience?”
So, you need to think of the tradeoff of the new content or ad
that you’re publishing and how it will affect your site
If your site is slow to load, the person who found you on Google
search is probably going to bounce away from your page to one that
Each ad has a slight effect on your site speed. The first ad is
going to have the most impact, and after that the impact is
How to Find an Ad Network
Let’s say you’re a blogger. You have no ads on your site
currently, but after listening to this episode, you’re ready to
jump into the ad game. Where do you start? What should you look for
in an ad network?
One of the first things to do is to read reviews from other
entrepreneurs who have used a specific ad company. If you know
someone who has ads on their site, as them if they’re pleased with
the ad agency they’re using.
Checking out other sites or businesses that are using a specific
ad company is a good way to get a feel for that company’s
There is a tool called Built With that
will show you which ad networks the site is working with.
Your ad network is a big revenue stream, but it is also a big
part of the user experience. You want to make sure that the ad
company you use matches the experience you want your readers to
Where You as a Blogger Should Focus Your
Bloggers wear a million hats, so it can be hard to know where
you should put the majority of your focus.
Paul believes in focusing on the thing you are the best at
- Pick the content you are good at creating and create more of
- Which audience do you completely understand? Talk to them
- Pick the revenue source that you are good at building and focus
Different people are good at different things, so knowing
yourself and what motivates you is the best place to start.
The folks at AdThrive
are very much focused on the future, whether that’s 3
months from now or 3 years down the road. Their goal is to “future
proof” what they offer their publishers.
We here at MiloTree and Catch My Party recommend that
if you are interested, you reach out to Ad Thrive at email@example.com.
Try the MiloTree pop-up app on your
blog for 30 days risk-free!
Are you serious about growing your online business? Have
you got some traffic but you know you need
Let your MiloTree pop-ups help you get to that next level by
turning your visitors into email subscribers and social media
followers on Instagram, Pinterest, Facebook, and YouTube.
Sign up today!
Install your MiloTree pop-ups on your site in under two
Sign up for MiloTree now and get
your first 30 DAYS FREE!
- 4:25 Content Requirements for Ad Thrive
- 6:20 How Ad Agencies Work
- 11:15 Making A Living Off Ads
- 15:35 Growing Traffic
- 18:45 Site Speed Matters
- 25:20 How To Find An Ad Network
- 27:10 Where You as a Blogger Should Focus
- 29:10 The Future of Ads
TOP 4 TAKEAWAYS
- If you want to work with an ad agency, create plenty of
original content, design a blog with clean lines, and concentrate
on making your blog a business, not a hobby.
- Don’t count on ad income as being your sole source of revenue;
multiple streams of income is always a smart move.
- Grow your blog traffic by being great at something and doing
more of it.
- When looking for the perfect ad agency, ask other bloggers who
they prefer and read reviews online.