Jan 29, 2020
This episode explores how to go from a blogging failure to
massive success, but before we launch in...
Have you been dreaming of
starting a WordPress blog but you’re overwhelmed by the tech
aspects of it all? I get it.
Getting a blog up and
running can be the one thing that hinders you from starting your
Maybe you want 2020 to
be your year, but you know that setting up a blog is going
to be the one thing that keeps you from reaching your
Now imagine if you could do
it effortlessly. We, at MiloTree, are now offering
blog set-up packages
where we set up your blog for
you right, and you can focus on creating content and developing
your own products to sell.
We have been in this
business for a long time, and we know what it takes to get a blog
up and running the right way. We hear from so many of you that
getting your blog set up is an obstacle you just can’t get
Well, now you have help.
Just go to MiloTree to see what we can do for you. We have several
packages to choose from based on your specific needs. There is a
package that’s perfect for you! If you have any questions, please
reach out. We'd love to help you!
In today’s episode, I am
interviewing Lauren McManus.
I find Lauren’s story
interesting, especially the party where she and her business
partner started a blog that didn’t go anywhere. Not everybody hits
it big with that first iteration.
After the failure, they started
another blog, Avocadu, that
was a huge success by all
standards. They followed that success with a business teaching others how to grow online businesses called Create and Go.
Lauren now lives the life I
dream of a digital nomad. She travels the world while running her
businesses. In fact, she joined me for this conversation from
From Failure to Massive Success
The difference between the first
blog (failure) and the second blog (massive success) was the
Lauren tried to cater to people
exactly like herself with her first website.
Her demographic was young people
who wanted to be social, but maintain their health at the same
time. That website failed. The diet program they were trying to
The second time they started a
website, they hid their own faces and wrote articles addressing all
health questions. The audience they ended up attracting the most
was 45-year old women, mostly mothers.
They took the time to learn how
to market to the correct demographic and their product sold
They took the time to drive
traffic, build an audience, and learn their audience before selling
products, and that made all the difference.
They still sell their original
e-book with video updates, and it still performs very
Building an Avatar Through an Email List
As the blog was growing, Lauren
was using Pinterest to drive traffic to it. Once someone came to
the blog, there were multiple opportunities to sign up for
Lauren and her partner also
wrote articles on every single subject related to health they could
think of in the beginning test phase.
They needed to find out exactly
who their audience was so that they could create content and
products specifically for that person.
Once they learned that yoga and
weight loss content was what the majority of their audience wanted,
they focused on creating products for those two
At the bottom of their first
email to new subscribers, Lauren would ask what the person’s number
one problem was in achieving their goals. The responses were
typically very in-depth, and gave them the insight they needed to
create a customer avatar.
How Many “At Bats” Does It Take?
Just like Lauren discovered, we
don’t always blow it out of the water on our first go
Sometimes, we have to try
multiple times before we find the thing that’s going to work for
I call these “at-bats,” because
they aren’t failures; they’re simply figuring out what
Do not be scared to change what
you create when you see what resonates the most with your
The more you tweak and test, the
more you will know about your audience, and what works
For the first blog that was
hugely successful, Lauren and her partner split the writing duties
and only occasionally hired it out. These days, it is all hired
On the blog about leaving your
9-5, they really only create blog content when they create new
courses. Projects demand most of their work time, so they tend to
leave everything else behind for a bit while big projects take the
They also focus on other types
of content now, such as YouTube, podcast interviews, and updated
Don’t be afraid that by starting
a blog, you will be creating written content for 60 hours a week
Opportunities For You
Do you ever feel like there are
so many blogs that there’s no point in you even trying to start
something? I think a lot of people feel that way.
But the fact is that even in a
very saturated market (weight loss), Lauren was able to make money
in the first few months of her blog. And she made 6 figures in her
first 12 months!
There is always room at the top.
But you need to know what your unique selling point
For Lauren, Pinterest and
Youtube are the best platforms for her business.
The most important thing is to
not overthink what you want your topics to be. Share where you have
When you sell what you know,
your audience will believe you and engage with
Lauren’s Advice for You
It is so important to connect
with your audience.
No matter what stage you are in
with your business, find out who your target audience is and be
relatable to them.
Be transparent, be yourself.
People want to relate to you. They want to believe what you say and
who you are.
Learn as much as you can from
your audience and continue connecting.
If my conversation with
Lauren has you all fired up and ready to start that blog you’ve
been meaning to start for a while now, head on over to MiloTree
and we can get you set up fast
If the tech makes you want
to pull your hair out, let us help! It’s time to get your online
business off the ground, whether you want to be a nomad or you just
want to share your passions with others. Visit MiloTree today!
Try the MiloTree pop-up app on
your blog for 30 days risk-free!
Let your MiloTree pop-ups help you get to that next level by
turning your visitors into email subscribers and social media
followers on Instagram, Pinterest, Facebook, and YouTube.
Sign up today!
Install your MiloTree pop-ups on your site in under two
Sign up for MiloTree now and get
your first 30 DAYS FREE!