Jan 29, 2020
This episode explores how to go from a blogging failure to massive success, but before we launch in...
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In today’s episode, I am interviewing Lauren McManus.
I find Lauren’s story interesting, especially the party where she and her business partner started a blog that didn’t go anywhere. Not everybody hits it big with that first iteration.
After the failure, they started another blog, Avocadu, that was a huge success by all standards. They followed that success with a business teaching others how to grow online businesses called Create and Go.
Lauren now lives the life I dream of a digital nomad. She travels the world while running her businesses. In fact, she joined me for this conversation from Chile.
The difference between the first blog (failure) and the second blog (massive success) was the audience focus.
Lauren tried to cater to people exactly like herself with her first website.
Her demographic was young people who wanted to be social, but maintain their health at the same time. That website failed. The diet program they were trying to sell failed.
The second time they started a website, they hid their own faces and wrote articles addressing all health questions. The audience they ended up attracting the most was 45-year old women, mostly mothers.
They took the time to learn how to market to the correct demographic and their product sold immediately.
They took the time to drive traffic, build an audience, and learn their audience before selling products, and that made all the difference.
They still sell their original e-book with video updates, and it still performs very well.
As the blog was growing, Lauren was using Pinterest to drive traffic to it. Once someone came to the blog, there were multiple opportunities to sign up for emails.
Lauren and her partner also wrote articles on every single subject related to health they could think of in the beginning test phase.
They needed to find out exactly who their audience was so that they could create content and products specifically for that person.
Once they learned that yoga and weight loss content was what the majority of their audience wanted, they focused on creating products for those two topics.
At the bottom of their first email to new subscribers, Lauren would ask what the person’s number one problem was in achieving their goals. The responses were typically very in-depth, and gave them the insight they needed to create a customer avatar.
Just like Lauren discovered, we don’t always blow it out of the water on our first go ‘round.
Sometimes, we have to try multiple times before we find the thing that’s going to work for us.
I call these “at-bats,” because they aren’t failures; they’re simply figuring out what works.
Do not be scared to change what you create when you see what resonates the most with your audience.
The more you tweak and test, the more you will know about your audience, and what works best.
For the first blog that was hugely successful, Lauren and her partner split the writing duties and only occasionally hired it out. These days, it is all hired out.
On the blog about leaving your 9-5, they really only create blog content when they create new courses. Projects demand most of their work time, so they tend to leave everything else behind for a bit while big projects take the focus.
They also focus on other types of content now, such as YouTube, podcast interviews, and updated courses.
Don’t be afraid that by starting a blog, you will be creating written content for 60 hours a week forever.
Do you ever feel like there are so many blogs that there’s no point in you even trying to start something? I think a lot of people feel that way.
But the fact is that even in a very saturated market (weight loss), Lauren was able to make money in the first few months of her blog. And she made 6 figures in her first 12 months!
There is always room at the top. But you need to know what your unique selling point is.
For Lauren, Pinterest and Youtube are the best platforms for her business.
The most important thing is to not overthink what you want your topics to be. Share where you have experience.
When you sell what you know, your audience will believe you and engage with you.
It is so important to connect with your audience.
No matter what stage you are in with your business, find out who your target audience is and be relatable to them.
Be transparent, be yourself. People want to relate to you. They want to believe what you say and who you are.
Learn as much as you can from your audience and continue connecting.
If my conversation with Lauren has you all fired up and ready to start that blog you’ve been meaning to start for a while now, head on over to MiloTree and we can get you set up fast and right.
If the tech makes you want to pull your hair out, let us help! It’s time to get your online business off the ground, whether you want to be a nomad or you just want to share your passions with others. Visit MiloTree today!
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