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The Blogger Genius Podcast with Jillian Leslie

Feb 22, 2023

Welcome to my newest Blogger Genius Podcast episode! Having a strong message is critical to any business's success. But crafting the right message can be difficult, especially when if you're trying to stand out. That's why I'm thrilled to have sales messaging strategist, Melissa Hartstine, with me on the show to share her insights on how to figure out who to target and how to create an effective message that will get people to buy.

Melissa has over a decade of experience in helping people develop messaging that resonates with their target audience, resulting in increased sales and customer engagement. In today's conversation, Melissa share:

Whether you're a blogger, marketer, or online entrepreneur, you don't want to miss this episode because Melissa shares the exact steps she takes to help business owners find their perfect market-message fit.

In this episode, we talk about:

  • Why you not only need product-market fit but also market-message fit to be successful
  • Why offering a money-back guarantee is smart
  • Why you should believe in karma
  • Why you want to have one-on-one conversations with your audience and what the right questions are to ask them
  • And so much more!

Show Notes:

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